Strategic Marketing Consulting
Marketing consulting for creatives and entrepreneurs
You’re already creative and talented. You wouldn’t be here if you weren’t.
Whether you want to DIY your marketing or outsource it entirely, sometimes you just need a push in the right direction. Springer Creative Associates isn’t here to sell you on an expensive marketing package or website management retainer. Many of our clients come to us for information or education on how to do the thing themselves, and that’s okay.
Our role is to empower you to do your marketing however you want to do it.
We can also oversee your whole campaign if you want us to hang out for the long term, or we can show you the ropes and let you handle it yourselves. Either way, we’re here to position you for success.
We understand marketing strategy
We are entrepreneurial artists and creators, so we recognize the value of creative labor. We will never direct you to undersell yourself or lower your rates. Our goal is to help you position your messaging in a way to attract the people who understand the value of your labor. The e-Commerce strategy that works for an artisan maker will differ from the e-Commerce strategy for a drop shipper.
Marketing Strategy and Plan Development
We deconstruct your creative vision and translate it into realistic and measurable goals.
Metaverse Marketing Strategy
We develop a future-ready marketing strategy and suggest new spaces for your product
Audience Segmentation and Consumer Insights
We identify your ideal client and develop a targeting strategy to ensure you reach the right people.
Generative AI Usage and Implementation
We can help you recommend tools that meet your needs and improve efficiency.
Search Engine Marketing and PPC
We identify the best uses for your adspend dollars and develop campaigns that fit your budget.
Strategic Branding and Partnerships
We help you build your brand as a creative and identify opportunities for partnerships
Marketing Operations Consulting
We oversee your tools, data and automations and make appropriate recommendations
Search Engine Optimization
No point in building a great website if search engines can’t find it. Let us help you build the SEO strategy.
We were drawn to this line of work because of our love of problem-solving. Marketing is one big problem. You need to know the best venue to market your work, your target audience, and what strategy works best for the type of marketing that’s appropriate for you.
“The most popular content is the simple content that shows brand leadership and employees just being people.”
Ready to chat?
Let’s cut the jargon and have a conversation. If you want to learn more about developing a strategic marketing plan as a creative or small business owner, it starts with a quick call.