About Springer Creative Associates
A different kind of marketing
We don’t sell overhyped marketing services. Instead, we apply our expertise to build strategy that fits your needs and makes sense for your business or service.
We are also educators that enjoy partnering with entrepreneurs and creatives who want to learn how to do their own marketing. Although of course we are happy to do it for you, we are from a DIY background and love it when you want to learn new things.
Our main goal is to help you share your work in a meaningful way — however you want to make it happen.
Keeping it Human Centered
Algorithms curate what people see and AI-generated content is filling the internet.
Technology advancement is an inevitability — how we use it is another story.
This is what we think:
Technology is a tool
People have the purchasing power
Creativity is human
Nia Springer-Norris
Nia has a unique blend of skillsets. She is a journalist and magazine writer, an educator, an AI expert and a marketing professional.
In graduate school, Nia focused her studies on artificial intelligence and human-machine communication with the intention of using her expertise as a journalist.
Nia founded Springer Creative Associates in 2022 while she was still working on her master’s — with the intention of only offering copywriting and editing services.
Out of graduate school. Nia took a job as a marketing consultant while continuing to freelance for magazines. She was invited to speak about AI and marketing at a local chamber of commerce, and realized the entrepreneurial potential of someone who can educate, understand technology, write and develop strategy.
Nia regularly writes tech features, author profiles and Q&A’s for SUCCESS. She also teaches computer mediated communication, social media communication, web design and development and journalism.
Nia is also a partner at Mmmm, Yes!, a Black womanist brand created by her mother, artist Christina Springer. Nia enjoys reading good books, punk/goth/indie music and philosophical conversations about technology.
Nia does not enjoy social media management. but occasionally forays into the distressing universe of content creation to build an audience for her writing.
Let’s talk over coffee!
Have you recently realized that you need to develop a marketing strategy? We’re excited to learn more about you!
Whether you’re hoping to get some recommendations from a one-time consultation or you would like to bring us on for a project, we are happy to help.
Schedule a call today so we can get to know you and your goals!