Search engine optimization creatives and entrepreneurs
At Springer Creative Associates, we firmly believe that content should be created for humans first, then optimized for algorithms, which is consistent with how search engines index and prioritize content.
We take care of the technical SEO and then look to a content strategy that is unique, credible and authoritative.
Search Engine Optimization (SEO) is a strategic method to increase traffic to your website
SEO is designed to help your website get to the top of the Search Engine Results Page on Google — or as close to the top as possible. Why is that?
People are more likely to click on links that appear on top of the page. The farther down in the results you are, the less likely it is that your ideal client will find you and convert.
Some strategies can be used to tell Google and other search engines that your site has relevant and trustworthy content for your intended audience so that they will prioritize your site above other sites.
SEO is also changing. Google has rolled out its Search Generative Experience (SGE), which now offers an AI-generated summary at the top of search results. Bing has a similar AI search. And OpenAI recently announced SearchGPT.
But SEO shouldn’t just drive any traffic to your website. Your SEO strategy should be tailored to your ideal client and what they are looking for.
What are the components of an SEO strategy?
When we do SEO for our clients, our main focus is creating high-quality, human-centered content that your audience will see as helpful and authoritative.
But first, we have to make sure that your website is healthy and accessible. Our process usually starts with these steps:
Conduct a website audit
Fix any technical and on-page SEO issues
Fix any accessibility issues
Develop a strategic content plan to optimize for keywords and build your brand’s credibility
Fixing the technical issues first signals to search engines that your website is healthy, and then adding the strategic content lets them know it’s relevant and credible.
Want to learn more how to develop an SEO strategy for your website?
Start living your best internet life today
We know algorithms, but we serve artists and entrepreneurs. Our goal is to create content that will be discovered, read and even enjoyed by your ideal audience or client.
If you want to learn more about creating a an SEO strategy as an artist, creator or small business owner, schedule a call right now or fill out our contact form.
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