Human Centered Marketing
Expertise is human and marketing should be human centered
Human-centered marketing keeps that in mind. As technology continues to evolve, it’s easy to fall back on quick marketing strategies that automate each stage of the process with the help of generative AI.
While AI can replace the work of a mediocre human, it cannot replace an expert. You are the expert in what you do and we want to help you develop marketing that reflects this and is tailored to the desire points (we prefer this term over pain points) of the audience you want to reach (or your ideal client as many marketers would say).
Hire us to do the thing, or to create a strategy and a blueprint for you to do the thing yourself. Our job is to listen to your vision and provide a clear path to its achievement.
The marriage of marketing and user experience
We believe in design thinking and draw our strategy from the user-experience design playbook. Robots might participate
Why is that? Human-centered design is created with the consumer in mind. Good UX means that a product is easiest to use in the way that feels the most natural.
High-quality product design is unnoticeable, but a poorly designed product is obvious. We create marketing with user experience in mind. Our ads are creative and targeted — As well as playful and informative. Our marketing experience is designed for clients at each stage of the buying process and primarily tells a great story and offers up
We’re so tired of reading bad marketing copywriting that we’ve written entire artices about it
Bad writing patronizes audiences with meaningless buzzwords that are designed to do one thing: Reach as many people as possible in the hopes that someone will buy. And while that may have been effective at one point, consumers are so numb to advertising that buying preferences have shifted.
As Gen-Z and millennials continue to grow in their buying power, marketing is going to need to get a lot better and appeal to an audience that trusts user generated content over highly styled advertising that doesn’t connect emotionally to audiences.
Human-centered marketing is written with the audience in mind. And since audiences have the buying power, it’s important to be able to take this approach.
You developed your product. art or service in the hope that someone would love it. So why feed them phony lines that prioritize selling over experience?
Does our human-centered approach mean that we don’t use AI?
We do. We use AI to make our work more efficient and help us come up with good ideas. We also create with generative AI. And actually, the majority of the images here are created with AI (we would rather partner with a great designer, so if that’s you, please reach out so we can talk).
But we are intentional about our AI usage — we don’t type some stuff into Chat-GPT and post the output to social media. We carefully check each piece of content for hallucinations, errors and biases.
We also want to make sure that your voice is authentic and written from the perspective of your ideal self or business presentation. And to be honest, most of the time, we just write it ourself — We find that editing AI content often takes more time than just doing it.
Content is Human. So Are We.
At Springer Creative Associates, we have developed very niche expertise in marketing, technology, education and writing. Which means that we do it pretty well.
Our content id empathic and keeps your audience in mind. We want to catch the eye of the folks who will be mesmerized by your work, so we keep it real.
Are you hoping to create a marketing strategy that is human-centered and authentic?
Let’s talk! We would love to learn more about your brand and how we can make your vision stand out in the noise.
Schedule a free, 30-minute call and we’ll go from there.