Case Study: Pawsome Park
How this dog park created a unified marketing and communication strategy for its business launch
A dog park in Everett WA needed a clear marketing strategy to attract customers, generate buzz, and secure partnerships. The owners lacked experience in media outreach, event promotion, and digital marketing.
What We Did:
- Marketing & Communications: Created a unified marketing and communications plan targeting the local audience and the park's ideal client.
- User Experience: Conducted a usability audit of the park's website and provided actionable recommendations.
- PPC: Developed a PPC strategy that took a holistic approach to improving ad campaigns while nurturing organic traffic.
Results:
- Reduced ad spend budget by improving organic traffic through social media channels.
- Improved user experience by optimizing the site for mobile traffic and creating clear navigation and transparent pricing.
- Increased visibility in the local community through direct engagement with other businesses and organizations.
What They Are Saying:
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